
Create A Winning Strategy – Then Execute It!
And Turn Your Strategy Always-On.
What CEOs of SMEs need to know about how to design and execute winning strategies successfully.
A Double Whammy of Business Strategy
by Dr. Marc Sniukas
October 3 - November 9
THE NEXT COHORTS HAVE SOLD OUT
There will be new sessions in 2024.
To receive an invitation, please register below.
Better Strategy Intensive
A zero-frills, no-nonsense, hyper-effective way to set your company strategy
2 weeks → 6 sessions
…1 (far) better strategy at the end
Accelerated Strategy Execution Intensive
A flexible, yet durable solution to the gnarly problem: How do I operationalize my strategy?
2 weeks → 6 sessions
…a bullet-proof implementation plan at the end
Who is it for?
CEOs of mid-sized companies (20-500 employees)
Division or BU leaders with a comparable team size
Everybody interested in learning about how to make better strategy in a simple, actionable, no BS way
Who is it for?
CEOs of mid-sized companies (20-500 employees)
Division or BU leaders with a comparable team size
Everybody in charge of executing strategy, inhouse strategy team members, change and transformation leaders,...
Format & Dates:
A 1-1 Session With Marc Sniukas first
4 Group Sessions (max 10 people) on 3, 5, 17, 19 Oct 6pm-7:30pm CEST
A 1-1 Session with Marc Sniukas to conclude
3 months support (Nov-Dec-Jan)
A community of peers
Lifetime access to all guides and tools
Format & Dates:
A 1-1 Session With Marc Sniukas first
4 Group Sessions (max 10 people) on 31 Oct & 2, 7, 9 Nov, 5-6:30pm CET
A 1-1 Session with Marc Sniukas to conclude
3 months of support (Dec-Jan-Feb)
A community of peers
Lifetime access to all guides and tools
Investment:
EUR 2'500.- + VAT (if applicable)
Investment:
EUR 2'500.- + VAT (if applicable)
Do both and save EUR 500!
Both programs are perfectly timed so that I can:FIRST: Help you create a Better Strategy, and thenSECOND: Implement your new strategy in a bullet-proof wayThe full package is EUR 4'500.- + VAT (if applicable)Plus, get these bonuses:
(1) Six hours of 1:1 coaching! (instead of 2)
(2) Six months of implementation support. (instead of 3)
(3) Access to The Art of Opportunity Masterclass: Learn how to create new growth with strategic innovation
(4) Satisfaction guarantee: If after our first group session, you're not convinced this is for you, you get a 100% refund.
Questions? Hit me up on LinkedIn and let’s talk!
Your problem:
Your past attempts at setting a strategy haven’t been successful.You have:
Set lofty goals without a detailed plan to reach them
Just set a revenue goal and thought this was the strategy
Or you had a plan, but then new facts emerged that made the plan irrelevant
Or the day-to-day whirlwind crowded out the strategic priorities
The plan felt like it was additional work, on top of everything else, and no one had the bandwidth for it
It’s time for Better Strategy.
Your problem:
You know you need to work more strategically. You know it’s important.
But the Urgent always interferes with the Important and crowds it out.And the problem gets compounded by:
Lack of alignment in the senior leadership team
A disconnect between strategy and execution
The fact that there is no clear list of actions
Your organization is not aligned to the strategy – everybody does whatever they want
Put bluntly, there is a gap between Strategy and Execution.
The Cause of The Problem: Old School Strategy
The way many organizations practice strategy today is broken. Strategy has degenerated into lofty vision statements, updating last year’s plans, financial forecasting, and long laundry lists of wishes from various parties throughout the organization. That’s what I mean by “Old school strategy is dead.”
Old School Strategy 💀
Financial targets only and loft vision statements
3-5 year plans
Benchmarking, best practices, and following competitors
Done once a year at a fancy offsite
Think, then do
Working behind closed boardroom doors
Analytics and PowerPoint
Outsourced to "done-for-you" consultants
The New Rules of Better Strategy 🔥💰🍾💥
Focus on most critical challenges and highest-value opportunities
Which can be addressed in the next 12-18 months
Puts innovation back into strategy
Is always-on
Think while doing
Involves relevant stakeholders
Engages people in conversations
You take ownership and responsibility
Today, strategy needs to be more nimble, it needs to be focused on your most pressing challenges and highest-value opportunities, and it needs to be action-oriented to ensure successful execution. And it might need to be updated flexibly and quickly based on new insights and events happening around you.→ That’s what we will build in the Create Better Strategy Program.My Strategy Launchpad is a proven approach to Make Better Strategy.

And Strategy also needs to end the separation between the “day-to-day” and “strategy”. These have to become one and the same.
This is where the Strategy Activation Framework comes in. In the bottom left circle called “Activate Your Strategy”, there are 7 areas we need to work on:
Involve + Engage - How and when should you involve your organization in the strategy process?
Align - How will you align the activities throughout your organization to the overall strategy?
Prioritize - What can be done within business as usual? What requires special initiatives?
Enable + Support - How are you going to support strategy execution?
Evaluate - How are you evaluating the progress and results of your strategy? Is the strategy working or not?
Orchestrate - How are you going to steer, manage, update your strategy?
Open - Opening Up strategy: Open process, open content, open ended
These areas will be at the heart of our discussion. And this time, we will create your unique, individualized plan.Six sessions don’t sound like much. But in my experience, that’s all we need. If Strategy is more complicated than that, it usually doesn’t withstand the test of the real world.
Sign up for The Better Strategy Intensive
(3-19 October 2023)
Sign up here for the Accelerated Strategy Execution Program
(31 Oct - 9 Nov 2023)
Do both and save EUR 500!
Both programs are perfectly timed so that I can:FIRST: Help you create a Better Strategy, and thenSECOND: Implement your new strategy in a bullet-proof wayThe full package is EUR 4'500.- + VAT (if applicable)Plus, get these bonuses:
(1) Six hours of 1:1 coaching! (instead of 2)
(2) Six months of implementation support. (instead of 3)
(3) Access to The Art of Opportunity Masterclass: Learn how to create new growth with strategic innovation
(4) Satisfaction guarantee: If after our first group session, you're not convinced this is for you, you get a 100% refund.
If you have additional questions…
Please send me your questions to marc@sniukas.com or via Telegram.If you prefer, you can also book a Zoom call.I’m looking forward to seeing you inside!Let’s Make Better Strategy together!
– Marc

Your Strategy Advisor
My name is Dr. Marc SniukasThroughout my career spanning more than two decades, I have collaborated with hundreds of CEOs, senior leaders, executive teams, and business owners across the world, catering to companies of all sizes and industries, helping them design and execute better strategies.Along the way, I learned that successful strategy is based on a few key principles, chief among them a structured process.In my Better Strategy Intensive training programs, I outline the exact approach I've used hundreds of times to design and execute winning strategies successfully.